Privacy Policy
Ads OS ("the tool") is internal software operated by Perfect Design ("we", "us") to manage Google Ads accounts under Perfect Design's Google Ads manager account. This policy explains what data the tool accesses, how it is used, where it is stored, and the choices available to the people it concerns.
1. Who this policy covers
It covers (a) the Google Ads accounts the tool connects to — Perfect Design's own accounts and the accounts of clients who have engaged Perfect Design to manage their advertising — and (b) individuals whose lead information is processed to measure advertising outcomes for those accounts.
2. Data accessed through Google APIs
Using the Google Ads API, and with the authorisation of the account administrator, the tool reads advertising data for linked accounts: campaign, ad-group, keyword, ad, and search-term performance; conversion-action configuration; budgets and bidding settings; device and location statistics; account settings and change history; and keyword-planning metrics. Where explicitly approved by the account owner, the tool also writes changes to those accounts (for example budgets, statuses, keywords, and negative keywords). Using Google Ads Data Manager, the tool may submit offline conversion events for linked accounts.
The tool's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
3. Lead information
To measure whether advertising produces genuine enquiries, the tool may process limited lead information for a linked account: an ad click identifier, the channel of contact (for example WhatsApp, call, or form), the outcome of a conversation as recorded by the business (valid, qualified, or converted), an estimated value, and a phone number or email address supplied by the enquirer to that business. Phone numbers and email addresses are normalised and irreversibly hashed (SHA-256) before storage; plaintext contact details are not stored by the tool. Hashed identifiers may be submitted to Google Ads only for the purpose of attributing an enquiry to the advertising that produced it, and only where the business has obtained the necessary consent.
4. How data is used
- To report on and audit the performance of linked Google Ads accounts.
- To prepare optimisation recommendations, which are applied only after explicit approval by the account owner.
- To research keyword demand relevant to each business.
- To attribute advertising outcomes (offline conversion import).
We do not use this data for advertising to individuals, do not build profiles of individuals, and do not sell, rent, or share it with third parties, except as required to operate the Google services described above or as required by law.
5. Storage, security, and retention
Data is stored on Perfect Design's own private infrastructure and is accessible only to Perfect Design's team. Google API credentials are stored securely and are never embedded in public websites. Advertising data is retained for as long as an account is managed by Perfect Design and for a reasonable period afterwards for reporting continuity; hashed lead identifiers are retained only as long as needed for attribution.
6. Your choices
Account administrators may revoke the tool's access at any time from their Google Account permissions (myaccount.google.com/permissions) or by unlinking the account from Perfect Design's manager account. Individuals who have contacted a business we serve may ask that business, or us, to delete lead records relating to them.
7. Changes to this policy
We may update this policy as the tool changes. The effective date above reflects the latest revision.
8. Contact
Perfect Design · BO1-A-9-14, Menara 2, 3 Jalan Bangsar, KL Eco City, 59200 Kuala Lumpur, Malaysia
support@perfectdesign.my